New York-based creative strategy firm opens influencer/creator/NIL management unit to work with social media personalities, collegiate athletes, and more
ALBANY, N.Y. (Nov. 24, 2025) — Relentless Awareness LLC, an award-winning creative strategy firm based in Albany with offices in Las Vegas and Greenville, SC, has launchd Relentless Creator Management (RCM), a new unit focused on working with social media influencers, personalities, creators, and sports figures to maximize their potential.
RCM, which will jointly operate between the firm’s Albany and Greenville offices, aims to work with emerging talent to professionalize and maximize their potential in the marketplace. With a network of vendors in accounting, legal, and production to assist with potential clients, RCM looks to be retained by personalities who are aiming to advance their goals and increase their revenue potential.
“We feel this is a logical, natural step in our firm’s evolution to work with and manage personalities,” said Joe Bonilla, managing partner and co-founder. “The media landscape continues to be disrupted by the lack of centralized media sources; thus be it a social media influencer or a collegiate athlete looking to take advantage of NIL, our experience negotiating on both sides of the sponsor/advertiser end and the personality side stands to support potential clients.”
RCM clients will be assigned an account manager who will act on their behalf to potential sponsors, advertisers, and more, in addition to coordinating back-end objectives such as proper accounting and billing, negotiation on obligations to sponsors, and more.
“For me, this is a ‘back to my roots’ situation as I used to work with a number of bands and artists in Brooklyn when I was younger,” said Rich Fazio, partner and co-founder. “I am particularly excited to work with up and coming personalities to fully execute their vision and help them reach their dreams.”
One of RCM’s launch clients is 5ifth Place, where “we celebrate the beauty of being in last place—not as a defeat, but as a starting line. We’re a grassroots movement for the underdogs, the overlooked, and the relentless dreamers who refuse to count themselves out.” RCM was instrumental in securing financial support for a vehicle for a cross-country tour that took place over the summer of 2025.
Prospective clients and partners can learn more about RCM by visiting relentlesscreator.com.
For more information about Relentless, visit relentlessaware.com.
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About Relentless: Relentless Awareness LLC (“Relentless”) is an award-winning creative strategy firm with offices in Albany, N.Y., Las Vegas, and Greenville, S.C. Over the past nearly 15 years in business, Relentless has told the stories of our clients, who have made a substantial impact on America, delivering billions of dollars in economic development, and at the forefront of policies and endeavors that have no bounds. relentlessaware.com